The Agri-Tourism Officer will be responsible for promoting and managing the integration of agriculture and tourism in the region. This role involves developing and implementing strategies to attract visitors to agricultural sites, coordinating events, and ensuring sustainable practices. The officer will work closely with local farmers, tourism boards, and community stakeholders to create meaningful, educational, and enjoyable experiences for tourists while supporting the growth of the agri-tourism sector.
Key Qualifications
Education: Bachelor’s degree in Agriculture, Tourism Management, Environmental Studies, or related field.
Experience: Minimum of 3 years in tourism development, agricultural management, or a related sector.
Strong communication skills: Ability to engage with diverse stakeholders, including farmers, tourists, and local government bodies.
Organizational and project management skills: Experience in planning, coordinating, and executing events and programs.
Knowledge of sustainable practices: Familiarity with sustainable agriculture practices, eco-tourism, and environmental conservation.
Creativity and problem-solving: Ability to develop innovative tourism ideas and overcome challenges in a dynamic environment.
Technical skills: Proficiency in social media platforms, website content management, and basic data analysis tools.
Responsibilities
Develop and implement agri-tourism programs: Create innovative and engaging programs that connect visitors with agricultural activities, such as farm tours, harvest festivals, and cooking workshops.
Promote sustainable tourism practices: Ensure that tourism activities on agricultural lands promote sustainability, eco-friendly practices, and respect for local ecosystems and farming communities.
Collaborate with stakeholders: Partner with local farmers, businesses, tourism organizations, and government agencies to ensure cohesive development and promotion of agri-tourism offerings.
Manage events and activities: Organize and oversee agri-tourism events, ensuring they meet safety standards, provide educational value, and are attractive to tourists.
Conduct market research: Regularly assess trends in agri-tourism and gather feedback from tourists to enhance services, ensure competitiveness, and align with market demand.
Develop promotional materials and campaigns: Create content for websites, social media, and print media to promote agri-tourism experiences and highlight regional agricultural attractions.
Monitor and evaluate success: Track the effectiveness of agri-tourism programs and provide regular reports on visitor numbers, revenue generated, and stakeholder satisfaction.
